A Note on Consumer Preference of Smoked Salmon Colour
T. R. Gormley
Arrow@dit (Dublin Institute of Technology)
Abstract
A visual panel of 386 consumers held in the departure lounge of Dublin airport indicated a preference for smoked salmon which had a light pink colour. The effect was independent of the nationality and sex of the panellists but frequent purchasers of smoked salmon preferred a more orange product.
Extracted Claims
2 claims extracted from this paper into the knowledge graph
flavor_pairing_evidence100% confidence
smoked salmon has color preference light pink
“A visual panel of 386 consumers held in the departure lounge of Dublin airport indicated a preference for smoked salmon which had a light pink colour.”
flavor_pairing_evidence100% confidence
smoked salmon has color preference more orange
“frequent purchasers of smoked salmon preferred a more orange product.”
Concepts
Orange (colour)PreferenceNationalityAdvertisingFood science