Land to brand innovation in food processing using digital technologies

Abstract

Purpose This review explores the evolving impact of Artificial Intelligence (AI) and digital technologies on the agri-food sector, examining their roles in enhancing productivity, safety, sustainability and consumer engagement across the food value chain. It also addresses existing barriers and provides a roadmap for inclusive and ethical AI implementation. Design/methodology/approach The paper synthesizes recent advancements in AI applications across agriculture and food systems, drawing from academic literature and case studies. It focuses on technologies such as machine learning, deep learning, computer vision, robotics and the Internet of Things (IoT), evaluating their integration into food production, processing, safety, packaging and personalized nutrition. Challenges related to adop