2023peer-reviewed26 citations
Predicting consumers’ intention towards seafood products: An extended theory of planned behavior
Milad Aminizadeh, Hosein Mohammadi, A R Karbasi, Hamed Rafiee
Food Quality and Preference
Concepts
Theory of planned behaviorMoral obligationConsumption (sociology)Structural equation modelingPsychologyObligationControl (management)Consumer behaviour