1982peer-reviewed3,374 citations
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
Claes Fornell, Fred L. Bookstein
Journal of Marketing Research
Abstract
Claes Fornell, Fred L. Bookstein, Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory, Journal of Marketing Research, Vol. 19, No. 4, Special Issue on Causal Modeling (Nov., 1982), pp. 440-452
Concepts
LISRELStructural equation modelingUnobservableEconometricsLatent variable