Pharmacological versus sensory factors in the satiation of chocolate craving
Willa Michener, Paul Rozin
Physiology & Behavior
Abstract
This is the first experimental study directed at differentiating between physiological or sensory accounts of the satiation of nondrug cravings, using chocolate craving, the most common craving in North America. At the onset of craving, chocolate cravers consumed a chocolate bar, the caloric equivalent in "white chocolate" (containing none of the pharmacological components of chocolate), the pharmacological equivalent in cocoa capsules, placebo, and no treatment conditions had virtually no effect. White chocolate produced partial abatement, unchanged by the addition of all the pharmacological factors in cocoa. This result indicates no role for pharmacological effects in the satisfaction of chocolate craving. It also suggests a role for aroma independent of sweetness, texture, and calories.
Extracted Claims
3 claims extracted from this paper into the knowledge graph
aroma suggests a role for satisfaction of chocolate craving
“It also suggests a role for aroma independent of sweetness, texture, and calories.”
white chocolate produces partial abatement of chocolate craving
“White chocolate produced partial abatement, unchanged by the addition of all the pharmacological factors in cocoa.”
cocoa capsules has no effect on satisfaction of chocolate craving
“the pharmacological equivalent in cocoa capsules, placebo, and no treatment conditions had virtually no effect.”